How Much Does Google AdWords Really Cost?

how-much-does-adwords-cost-google-ad-auction

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all answer. The most … Read more

Who’s Controlling Search Engines and Why?

Who’s Controlling Search Engines

Europe and the U.S. continue to drift further apart on Google. Even as European parliamentarians and regulators seek ways to restrain Google’s discretion over search results, U.S. courts continue to affirm Google’s right to do whatever it wants with search results — paid and organic. Why? Because Google wants your money! They make money from … Read more

Google Changes URLs

Google changes URLs

Google announced that they’ll change the way they represent URLs in search results. Specifically, search results will now display a website’s actual name instead of its URL and the URL structure of the URL as breadcrumbs! What Is a Website URL? With Hypertext and HTTP, URL is one of the key concepts of the Web. … Read more

Local SEO

Marketing and Local SEO

Search Engine Optimisation for Local businesses is better known as “Local SEO“, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Local SEO then is the optimisation process for local results for example if your business is in London city, England, then the right … Read more

Bing & Yahoo Marketing

Yahoo marketing

Firefox users in the US will have Yahoo as a default search engine! from the marketing perspective, Yahoo score big! Since 2004, Google paid £178m to be Firefox’s for the privilege of being the default search engine used in the Firefox browser. The new marketing deal between Yahoo and Mozilla will be applied to the … Read more

Google New Ranking Signals

Google new ranking signals

Google will now give priority to the HTTPS websites in search rankings than the unencrypted HTTP websites. This will consequently have two effects – safety and security of the content and favourable ranking on google comparatively. Although, this factor has taken effect online, but would not be too crucial on how the websites will perform … Read more