How Google Search Works?

algorithms-search

Google is a fully automated search engine platform that works using “web crawlers” (also known as web spiders or web robots) they explore the web constantly to find websites to add to Google’s index. The huge data collected is filtered by an algorithm, to later be presented in searches results. According to Google, the results are … Read more

WordPress 5.4 May Feature Image Lazy-Loading by Default

WordPress 5.4-lazy Loading

New WordPress 5.4 will bring image lazy-loading feature by default. The concept of lazy loading allows a webpage to render without loading certain resources until they are needed. This leads to faster page loads and saves data on the visitor’s end. Lazy loading is particularly useful when rendering images on the web. Lazy-loading, it is … Read more

What is SEO? Types of SEO and How They Benefit Business

Different SEO Services

What is SEO? In simple terms, Search Engine Optimisation is the process of optimising both a website and business online to have it looked at favourably by search engines, resulting in higher search ranking. Search ranking determines where you show up when customers search for your business or similar products and services your business offers … Read more

Perpetual SEO Growth

Perpetual SEO growth

Companies providing SEO Services and Online marketing are thriving: According to a recent study by Borrell Associates, companies are going to spend £44 billion on SEO Marketing service in 2016. This is more than triple what they predicted for this year back in 2008 before major game-changers like Panda and Penguin even entered the equation. What’s … Read more

How Much Does Google AdWords Really Cost?

how-much-does-adwords-cost-google-ad-auction

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it! Unfortunately, there’s no easy, one-size-fits-all answer. The most … Read more

Local SEO

Marketing and Local SEO

Search Engine Optimisation for Local businesses is better known as “Local SEO“, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Local SEO then is the optimisation process for local results for example if your business is in London city, England, then the right … Read more

Bing & Yahoo Marketing

Yahoo marketing

Firefox users in the US will have Yahoo as a default search engine! from the marketing perspective, Yahoo score big! Since 2004, Google paid £178m to be Firefox’s for the privilege of being the default search engine used in the Firefox browser. The new marketing deal between Yahoo and Mozilla will be applied to the … Read more

Google New Ranking Signals

Google new ranking signals

Google will now give priority to the HTTPS websites in search rankings than the unencrypted HTTP websites. This will consequently have two effects – safety and security of the content and favourable ranking on google comparatively. Although, this factor has taken effect online, but would not be too crucial on how the websites will perform … Read more