Google New Ranking Signals

Google will now give priority to the HTTPS websites in search rankings than the unencrypted HTTP websites. This will consequently have two effects – safety and security of the content and favourable ranking on google comparatively.

Although, this factor has taken effect online, but would not be too crucial on how the websites will perform in rankings currently. Google’s search ranking algorithms have tested and tracked that webmasters have already started using encrypted connections.

Currently, using HTTPS as a ranking signal will impact less than 1% of the global queries such as high-quality content only. This would mean that the webmasters now have time for adoption from HTTP to the secured https websites. However, the idea is to encourage all website owners to switch to https and hence the decision is likely to be towards strengthening the impact going forward.

A majority of individuals and business owners have refrained from switching to the secured websites due to the nuances of certifications, cost and response time of the sites. A popular misconception, secured websites have been perceived to slow down website response times. Adopting TLS (transport layer security) over HTTP (leading to HTTPS) can be now integrated seamlessly.

The newer technologies, resources and best practices which can help the switch in an easier and economical way are prevalent and will be highlighted and promoted soon by google for smooth transitioning. Furthermore, tools for testing the security level of https websites, queries and discussions can be addressed on google webmaster forums.

Encrypted websites have always been recommended widely to prevent and fix security breaches and secure user information. Gmail, Yahoo and Facebook are the most popular platforms to have switched to https across the span of the last 4 years.

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